The real takeaway here is this:
What really puzzles me is that Canonical isn’t building on Ubuntu’s best feature: the ability to basically create your own OS…In my heart of hearts, I always hoped that Canonical would take this idea – this sense of freedom – and make it central to Ubuntu. Imagine being able to visit the Canonical website and tailor your own OS: so the first screen would ask whether you used your machine for web browsing or photo and video editing, or office work perhaps, with a separate option to discover what kind of machine you used. This information would be used to decide what software should be automatically installed.
From what I’ve read recently, this is something one could do starting with an Arch installer. The idea of putting the process onto a website and providing a downloadable DVD image of a custom installer at the other end is very attractive. Would require much more programming than I’ve got, but it’s a brilliant idea.